Redd's Apple Ale


Redd’s Brewing Company respects the privacy of every individual who visits our websites or responds to online advertisements or e-mail campaigns. The information that you share with us will be treated with appropriate care. This Privacy Policy describes our policies on the collection, use, and disclosure of your information in connection with your use of our websites, social media pages, emails, and mobile applications (“Site” or “Sites”), as well as through our online advertisements at other websites and e-mail campaigns. This Privacy Policy will also provide you with instructions on how to opt out of sharing your personal information with us.

Information collected on this Site may be used in the manner described below by Redd’s Brewing Company, our agents, subsidiaries, trusted service partners, and corporate affiliates acting on our behalf (collectively, “Redd’s Brewing Company”). When used in this Privacy Policy, the terms “we,” “us,” and “our” refer to Redd’s Brewing Company.

When this Privacy Policy uses the term “personal information,” we mean information that identifies a particular individual, such as full name, street address, telephone number, or email address.

We encourage you to read the entire Privacy Policy. Please click on any of the links below to review that particular section.


Access Restricted to People of Legal Drinking Age

Types of Information We Collect

How We Collect Your Information

Use of Your Information

Sharing Your Information

Social Networks/Online Communities



Linked Sites

Additional Information

Your California Privacy Rights

Changes to this Privacy Policy

Privacy Inquiries and Correcting Your Information


This Privacy Policy applies to personal information we obtain from individuals interacting with Redd’s Brewing Company and its Sites, products, and services. It does not apply to personal information we obtain in our capacity as an employer.

Access Restricted to People of Legal Drinking Age


Types of Information We Collect

The types of information that Redd’s Brewing Company collects about you may include:

  • Contact information such as name, street address, email address, and telephone or mobile number;

  • Billing information such as credit card number and billing address;

  • Demographic information such as date of birth, gender, interests, state, country, and zip code;

  • Unique identifiers such as user name and password;

  • Preference and other information such as product wish lists, order history, marketing preferences, and cell phone carrier;

  • Information you provide in public forums on our Sites and applications and information you provide to us when you use our applications on third-party websites or platforms such as social networking sites;

  • Location information such as your actual or approximate location;

  • Usage, viewing, and technical data, including your device identifier or IP address; and

  • Social Security Number (in limited circumstances, for example if you win a sweepstakes or receive compensation that must be reported on government tax forms).

How We Collect Your Information

Redd’s Brewing Company may obtain information about you from a number of sources to which you provide information or from which you agree we may access your information: our Sites, social media platforms (i.e., Facebook), mobile applications, third-party partners or vendors, at sponsored events, or through surveys, sweepstakes or promotional entries, or our customer call centers. We can also automatically collect information about your computer or device as you browse our Sites.

Mobile Applications

When you download a Redd’s Brewing Company mobile application to your mobile device (“Applications”) there may be an opportunity for you to provide us with your personal information. If you choose to share any information with us, we will store it, use it, and share it only in ways that are described in this Privacy Policy.

Some Applications may collect precise information about the location of your mobile device via the geolocation functionality of your mobile device to provide customized services. You will be given an opportunity to opt in to the collection of this location-based data before it is collected.

You may at any time opt out of the collection of location data or any other data collected by uninstalling the application in accordance with the standard uninstall process made available via your mobile device or the mobile application marketplace or network.

Tracking Technologies

Redd’s Brewing Company Sites use “cookies” or other tracking devices to remember user preferences and to maximize the performance of our Sites and services, which may include information about your visit (such as demographic data, browser type, IP address, pages viewed, activity conducted on the page, and the timing of your visit).

You may refuse or delete cookies on our Sites. Please refer to your browser Help instructions to learn more about cookies and other tracking devices and how to manage their use. If you elect to refuse or delete cookies, you will need to repeat this process if you use another computer or change browsers. In addition, opting out of relevant advertising will not opt you out of all advertising, but rather only those advertisements that are personalized to your interests. If you choose to decline cookies, some of the functionality of our Sites may be impaired.

We do not, without your consent, collect any personal information about your activities on our Sites or across other websites visited prior to or after your activity on our Sites. We also do not, without your consent, permit third parties to collect personal information about your activities on our Sites.

We also advertise Redd’s Brewing Company products on third-party websites. These websites may use cookies or other tracking devices to collect certain information about your visit. You should carefully review the privacy policies of these third-party sites to understand their tracking activities, if any.


You may purchase merchandise from some of our Sites. This Privacy Policy applies to any personal information you provide in connection with any such purchases. In some instances, you may be directed to a third-party website to initiate your transaction. These third-party websites will be clearly identified and link to their own privacy policies so you know which company is collecting your personal information. You should refer to those policies for any privacy-related concerns regarding your purchase with them.

Use of Your Information

We or one of our trusted service partners may use your information to:

  • Send you requested product or service information;

  • Fulfill your order;

  • Send you an order confirmation;

  • Provide customer support;

  • Administer your account;

  • Send you marketing communications;

  • Administer promotions and sweepstakes you enter and notify you of the results;

  • Customize and improve communication content;

  • Conduct marketing research and analysis;

  • Display content based upon your location and/or interests; or

  • Comply with or enforce applicable legal requirements, agreements, and policies.

We may also use your information for other purposes on an anonymized basis, or as otherwise required by law.

From time to time, certain pages on our Sites permit visitors to forward information from one of our Sites to another person. This information may only be shared with persons of legal drinking age. If your email address, social media username or other personal information is submitted through use of this functionality, you may receive an e-mail or communication at the request and direction of a visitor via an automatic technical process even though you may have previously indicated that you do not want to receive email or communications from us. Please note that such emails or communications are sent by and at the direction of the Site visitor, not Redd’s Brewing Company, and your receipt of such emails or communications is not a violation of this Privacy Policy. Redd’s Brewing Company does not collect or retain third-party email addresses, social media usernames or other personal information submitted through this functionality.

Sharing Your Information

We will share your personal information with appropriate third parties in the ways that are described in this Privacy Policy. We may provide your personal information to trusted service partners that help us with our business activities (e.g., processing credit card transactions, administering sweepstakes and contests, shipping your order, assisting us in Site operations, providing customer service, delivering email communications, etc.) or that assist us in improving our products, content, services, or advertising. These companies are authorized to use your personal information only as necessary to provide these services.

Redd’s Brewing Company may share the information it collects about you in the following instances:

  • As required by law, such as in conjunction with a government inquiry or to comply with a subpoena or similar legal process;

  • When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request;

  • With our trusted service partners for our marketing activities or to conduct joint marketing programs;

  • With our trusted service partners who work on our behalf and who do not have an independent right to use the information to which they have access or that we disclose to them;

  • In connection with a corporate change including a merger, acquisition, or sale of assets;

  • Within Redd’s Brewing Company and its affiliates; and

  • To any other third party with your prior consent to do so.

Social Networks/Online Communities

On certain of our Sites we may enable you to access online communities for sharing information such as messages, photos, and videos. You may only share this information with persons of legal drinking age. Please note that we cannot control the actions of others with whom you may choose to share your pages and information. We may also enable you to post content from some of our Sites to your profile on other social networks. For example, you may be able to access our Sites using Facebook Connect. Please be aware that the privacy policy of the social networking site will apply to any content you provide them in these instances. To request removal of your personal information from our online communities, please contact us. If we are unable to remove your personal information, we will respond to your request with the applicable reasons.


If you have already submitted personal information to us and would like us to remove it from our records, please contact us and request removal of the information from our records. Once we receive your request, we will remove the personal information you provided to Redd’s Brewing Company from our files.

If you wish to have an e-mail address removed from our records, please send an email from that address to us at with the word "unsubscribe" in the subject line of your email. You may also choose to stop receiving updates or marketing emails by following the unsubscribe instructions included in emails you receive from us.

If you choose to join a mobile marketing list, please be aware that there are usually costs associated with receiving SMS (text) or MMS (multimedia) messages depending on your wireless carrier and plan. You should check with your mobile carrier to determine what charges apply before signing up to receive our updates via your mobile phone. If you would like to stop receiving messages from us on your mobile phone, please reply to the message with “STOP.” You may also contact your mobile carrier for additional information on receiving or stopping mobile messages.

If you have previously enabled your computer or mobile device to send us location information, you may be able to opt out from further allowing us to access such information by changing the settings on your computer or mobile device or by uninstalling the application.


The security, integrity, and confidentiality of your information are extremely important to us. Redd’s Brewing Company uses administrative, technical, and physical security to protect the personal information we maintain to ensure that it is used according to this Privacy Policy. Please be aware though that, despite our best efforts, no security measures are perfect or impenetrable.

Linked Sites

Redd’s Brewing Company Sites may contain links to third-party websites not controlled by Redd’s Brewing Company or covered by this Privacy Policy. If you submit personal information to any of those websites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any website you visit.

Additional Information

Our Sites may include interactive programs that provide specific services from another company, such as “liking” or sharing content, often referred to as widgets. You may have the opportunity to submit personal information, such as your email address, for collection through a widget. A widget may also use cookies and/or collect usage data. Information collected by a widget is governed by the privacy policy of the company that created it.

Your California Privacy Rights

If you are a California resident, California Civil Code Section 1798.83 provides you the right to receive (a) information identifying any third party(ies) to whom we may have disclosed, within the preceding calendar year, your personal information for that third party’s direct marketing purposes; and (b) a description of the categories of personal information disclosed. To obtain such information free of charge, please contact us.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time by posting additions or modifications to this page, so we encourage you to periodically review this Privacy Policy.

Last Modified and Effective Date: December 2013

Privacy Inquiries and Correcting Your Information

If you have any questions or comments regarding this Privacy Policy, or wish to update, correct, or remove your personal information, please contact us or write to us at:

Redd’s Brewing Company
Attn: Legal Department
250 South Wacker Drive
Chicago IL 60606

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